I Can't Think of a Clever Title: Retail Music

April 05, 2005

Retail Music

I went to the mall today to look at spring clothes. Often when I go in certain stores I get completely overwhelmed and driven out by really loud music. I know that they (the retail people) have spent a lot of money researching how music influences comsumer behavior. I guess the stores where I like to shop are not trying to lure in the 35 year old stay-at-home-mom set.

I found this information from BMI's site on use of music in businesses:

• Older females prefer background music while younger males prefer more dominant, louder music when shopping;

• Baby boomers seem to purchase more when classic rock music is played than older consumers do when listening to big band music;

• Loud music, though not directly affecting total sales, seems to quicken sales per minute and the time shoppers spend in the establishment;

• Younger shoppers report that they spend more time in stores when background music is played;

• Shoppers make more impulse purchases when background, rather than more dominant, louder music is played.

What about us gen-x shoppers? I don't think anyone is marketing to us (unless we are buying baby gear) because our numbers are too small and we are all broke slackers anyway.

Posted by Julee at April 5, 2005 10:40 PM

Comments

Ok, but you know you are old when your favorite tunes...like The Cure are now being played as muzak. Oh the horror. Muzak alternative music. Fetch me my cane.

Posted by: Colleen at April 6, 2005 08:39 PM

wow, you got me thinking what sort of music i would prefer..i guess instrumental of some sort?

Posted by: letti at April 6, 2005 10:34 PM

i caught myself dancing to a j-lo "song" last week at the mall and almost threw up. (thanks for stopping by my blog.)

Posted by: leggy pee at April 15, 2005 02:31 AM